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Robiin's Purpose
 
Keeping united: The farmers should all be united and should all walk the same path. Robiin sets out a business model based on the openness of the management, and offering all the guarantees to the purchaser. We believe it to be a sustainable model which can regularize the sector and allow the crops of the small producers to be commercialized, without having to resort to the big private companies in order to sell it. These companies are taking advantage of the passivity of the authorities and of the sector's general decline in order to take control of the market, and set out the guidelines at their will, without anyone to put pressure on them.
To become more and more efficient: Behind this project there is a human team that works day by day to improve the product.
For example, one of our pending subjects is to reduce logistic expenses, since this would allow us to considerably reduce the price of our product. As we grow, we will be able to reach better agreements with the transport companies and improve the prices. We have also thought about new distribution formulas, which we will implement as the sales rise.
To keep our philosophy: To always keep faithful to our values and defend our philosophy.
To create a powerful brand: Which shall show the utmost respect to its values and keep them over time. Which shall be strong and sturdy to be able to face all the adversities that will surely arise.
To show the reality: We intend to show the factual reality of the Spanish agriculture, and more specifically of the Valencian agriculture. We are trying to make people aware of the importance of it being a sturdy and sustained sector, its importance for our economy and its importance for our country's culture.
 
 
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